Paid Social Media Management
Performance-led paid social across the channels that convert. We audit your accounts, rebuild the fundamentals, and run structured tests to scale what works.
Paid Social Approach
Structured testing. Clean tracking. Scalable results.
We set strong foundations, run controlled tests, and scale only when the numbers support it. You always know what we changed and why.
Account Foundations
Fix the basics before spending more.
Account structure, tracking, and campaign hygiene. We look for wasted spend, overlap, and broken signals.
Verify key events and conversions. Ensure signals are consistent across site, ads platform, and analytics.
Align campaigns to one clear goal at a time. Make sure landing pages and offers match intent.
Remove obvious waste, tighten targeting, and clean up reporting. Strong foundations make testing faster.
Targeting and Creative
Reach the right people with ads that fit.
Map cold, warm, and high-intent groups. Add exclusions so you stop paying for the wrong clicks.
Clear hooks, proof, and one action per ad. We build variations so results do not rely on one idea.
Keep message match between ad and page. Reduce drop-offs by keeping the promise consistent.
Simple tests with clear pass or fail rules. Keep what works, retire what does not.
Testing and Optimisation
Make decisions with evidence, not instincts.
A clear sequence of what we test first: audiences, creatives, then offers. One variable at a time where possible.
Guardrails to prevent overspend. Scale winners gradually and cut losers early.
We use AI to speed up first drafts of copy variations and quick creative concepts. Final ads are always reviewed by a human to keep tone, claims, and brand fit tight.
Regular optimisation based on stable signals. No random changes that blur results.
Reporting and Tracking
Know what you spent and what you got back.
Clear summary of spend, leads or sales, and CPA or ROAS. No clutter, only what helps decisions.
Explain what the platforms can and cannot prove. Call out gaps so expectations stay realistic.
Set up remarketing audiences and tidy UTM rules. Use Pixel and CAPI where relevant and feasible.
What you can expect
- Clear monthly plan
- Consistent output
- Content that looks like your brand
Who we work with
Founders and personal brands
You need consistency without turning content into a full-time job.
Small teams without a content lead
You have expertise, but no time to plan, produce, and publish every week.
Brands ready to look premium
You want visuals and messaging that match your product and positioning.
